SS.O.6.3.2 summarize and give examples of the interactive relationship of global marketing principles:
production/consumption of goods and servics, competition, supply and demand
SS.O.6.3.4 assess the economic impact of technology on world regions throughout history (e.g., internet, telecommunications, printing press).
SS.O.6.3.5 explain how trade cartels affect the world economy (e.g., Organization of Petroleum Exporting Countries), trace the development of treaties and organizations related to trade and evaluate their influence on trade.
This unit has been infused with global perspectives and competencies through the presentation of content and the assessment of student
knowledge. The unit began with the teaching of basic economics terminology utilizing technology for both introduction and review.
The students have the opportunity to download the vocabulary onto their own devices for instant access. The basic concepts were taught utilizing technology to motivate and engage the students. As we moved forward to discuss influences on economic principles, the uses of
global examples were introduced in order to provide global perspective and interaction. For example, a series of UPS advertisements were used to discuss both expenses and effects on demand. They were shown in a deliberate sequence from national to global and similarities and differences were exposed and discussed. Consumer information was also discussed in general terms first with an increase in global perspective through the use of video and global advertisements. To assess student understanding, an assessment was designed that required the development of a marketing plan for a product from a global perspective. The final phase dealt with world trade organizations.
The students began with an exercise in locating a few of the major trade organization members on a world map with follow up discussion on regional similarities in geography, culture, and economics. The unit has been working well. I will add a presentation component to the marketing plan and will look for other ways beyond discussion to address similarities in world trade organization membership.